“ But really, Devine’s column isn’t there to express a view shared by real people, but rather to disagree with a particular group… Along with the expressions of anger come links to the online version of the column, where metrics are collected and advertising hosted. In a fragmented media marketplace augmented by real-time social media, networked irritation drives traffic. Devine’s columns look more and more like linkbaiting, pure and simple.
— ] Jason Wilson, “If I Make You Angry Enough, Maybe You Will Keep Reading” at the New Maltida
